Hi, I’m

Kunlin Zhao

  • 6+ years of experience designing SaaS, marketplace, and B2B platforms

  • Senior UX Designer at Fortune 500 tech company - Insight

  • Collaborate closely with enterprise partners like Microsoft, Adobe, and AWS

  • Specializing in turning complex systems into scalable, user-centered solutions

0 → 1: From AI Framework to Enterprise-Level MVP

Role: UX Designer, Design Strategist

Keyword: Double Diamond Framework, GenAI MVP, AI Opportunity Mapping, Scalable AI Design Principles

🚀 Helping Tech company navigate early AI transformation by creating a user-centered AI framework that guided cross-functional teams and the product lifecycle.

🤖 The framework led to a GenAI-powered experience reimagining the B2B eCommerce journey, building the foundation for enterprise-level digital transformation and measurable impact.

B2B Marketplace System Design

At Insight -

I design on the E-commerce team, contributing to the core product with a focus on Cloud commerce, system integrations, strategic initiatives, and enhancing the user experience of the admin platform.

Report management tool

Role: Design Strategist, Product Designer

Keyword: System Design, SaaS

Client: Internal Sale Department, Microsoft, Adobe

Timeline: 2 sprint

UX design for a comprehensive overhaul of our report management tool to enhance simplicity, effectiveness, and versatility, championing an approach to report generation that ensured an intuitive and seamless user journey.

Redesign Cloud Dashboard

Role: UX Designer, Design Strategist

Keyword: Marketplace Platform, Enterprise Level Solution

Client: Microsoft, Adobe, Google, AWS

Timeline: 1/2 sprint

The cross-functional redesign successfully increased the customer conversion rate and unified the information structure and design layout, preparing strategies for future vendor integration and business requirements.

B2C Projects

Uber Eats

UX Design, Product Design

Role: UX/UI Designer

Time Frame: 5 days

IASO: Designing for Complex Needs with Simplicity and Impact

To C, App Design, Service Design, Product Design

Role: UX/UI Product Designer

Time frame: 20 Weeks


Profile

Vision-driven UX Designer creating better lifestyles for users by crafting features that promote easy and efficient use. Demonstrates an advanced ability to leverage state-of-the-art design skills to establish emotional connections with users, exhibiting a comprehensive understanding of how to effectively incorporate pain points and needs into technical initiatives.